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Tag: popular culture

August 25, 2003September 15, 2009

Product placement as a cultural hijacking

August 25, 2003 In 1982 Reese’s Pieces bought a cameo role as E.T.’s favorite snack, and sales of the candy soared 65 percent — to the chagrin of Mars Inc., which turned down the chance to feature M&M’s in what became a worldwide hit. Ever since, product placement has thrived as an offshoot of the […]

Posted in Newspaper columns. Tagged Advertising, popular culture. 2 Comments
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