Product placement as a cultural hijacking
August 25, 2003 In 1982 Reese’s Pieces bought a cameo role as E.T.’s favorite snack, and sales of the candy soared 65 percent — to
August 25, 2003 In 1982 Reese’s Pieces bought a cameo role as E.T.’s favorite snack, and sales of the candy soared 65 percent — to
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