‘Sponsored content’ gets a new push for legitimacy

Edelman, the world’s largest public relations firm, thinks it has a way to bring some ethical clarity to a shadowy area of media money-making that its fans believe might help the news business out of its financial distress. The topic is sponsored content, the catchall term for paid messages that are tricked out to downplay […]

Advertising goes native, and deception runs free

Even while some media organizations roll out new online subscription plans, the Internet continues its steady drift toward a business model built overwhelmingly on money not from readers, but from advertisers. It’s advertising that’s emerging as the revenue source that everybody, from Facebook and Google to newspaper websites and gadfly bloggers, wants a piece of. […]